... Then The Art of Aesthetic Practice: How to Profit from the Cosmetic Boom is the book for you.

Directed primarily toward physicians across all specialties, everyone in the practice will find a bevy of helpful tools and techniques to improve performance at each step of the way. The Art of Aesthetic Practice: How to Profit from the Cosmetic Boom is the first and only comprehensive program for tracking the all important Conversion Cascade. This entails the six critical steps to creating lifetime patients who actively recruit friends and family members to your services.

In today's competitive cosmetic field, the best strategy is to continually WOW patients with quality and service excellence. In this groundbreaking book, you'll learn how to get your entire team to focus on exceeding patient expectations. Equally important, you'll become familiar with an entire system for tracking, monitoring, and rewarding superior performance. Before you purchase another laser, attend another training course, see the next cosmetic salesperson, hire another team member, or spend a single dollar on advertising, read The Art of Aesthetic Practice: How to Profit from the Cosmetic Boom!

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